Wiseasy: Smart Financial Solutions for Diverse Payment Scenarios

Media14 Jun 2023

Florida | USA

Today, consumer expectations are shifting to seamless user experience and top security level. Nowhere is this more true than in banking and payment services, with 90 percent of shoppers using multiple channels, including all kinds of applications on mobile devices, social media and e-commerce, attended and unattended, for day-to-day payment needs.

To capitalize on market opportunities, retailers and acquirers must constantly adapt to new channels, find ways to integrate them into their existing business, and optimize their service presence and multi-channel payment selections.

Wiseasy’s offering supports all the levels of the digital payment value chain empowering partners and merchants to address requirements across different industries. Its end-to-end digital payment solutions include smart POS terminal offerings, device-agnostic payment apps, multi-vendor terminal management and monitoring platforms, payment and remittance gateways, and a white-label e-wallet payments gateway. Based on a modular philosophy, Wiseasy’s solutions are highly flexible and can provide partners with end-to-end or tailor-made offerings to meet the needs of different types of end customers.

Thanks to the adaptability of Wiseasy’s portfolio, it can serve many industry segments like merchant acquiring, retail banking, large retail chains, convenience retailing, hospitality, SMBs, transportation, telecom, and in some cases, even public sectors. Its advanced payment solutions meet a variety of scenarios across merchant acquirers, payment service providers (PSPs), independent software vendors (ISVs), system integrators, startups, and FinTech companies.

For acquirers & banks, Wiseasy provides a complete payment operation platform including merchant onboarding, unified payment gateway, and terminal handler for settlement and reconciliation. Alternatively, it offers a standalone white-label wallet solution and prepaid card solutions for card issuing and digital account business applications. In addition, it can provide customized payment apps and EMV L3 certification services.

Wiseasy provides multiple types of fully EMV-certified smart POS terminals and lightweight devices designed for QR code payment to meet the needs of diverse merchants in different payment ecosystems worldwide. Its software solution enables device-agnostic and multi-vendor models for easier access to the app market, better device management, and safer key injection processes. They also offer basic features like message notifications, device monitoring, and management functionalities through dedicated gateways for service suppliers, hardware vendors, and payment business operators.

Backing the unmatched capabilities of its portfolio is Wiseasy’s advanced deployment models that ensure easy deployment across different environments. It adopts container technology to enable rapid deployment across multiple cloud service platforms. In a word, Wiseasy’s platforms can essentially be deployed on different types of data centers, whether on cloud-based platforms or physical servers.

“We have completed the implementation of public cloud sites in Europe, North America, Southeast Asia, and other regions. Our implementation model has allowed us to deploy our services quickly and efficiently, ensuring clients can access them no matter where they are,” says Yiannos Papadopoulos, Global Sales, Marketing & Customer Engineering VP.

Wiseasy is currently expanding its implementation to public cloud environments and private cloud deployments in different regions and countries, depending on the security and regulatory requirements of their partner’s specific location. Wiseasy will also soon launch a brand new payment tablet that supports different business scenarios. This EMV-certified tablet will come with a variety of multifunctional accessories designed to enhance its versatility and adaptability to meet different payment scenarios and customer experience needs.

In pursuit of the current roadmap, Wiseasy is looking to expedite the payment digitization of emerging markets and cost-efficiently offer feature-rich payment solutions.

Headquartered in Singapore, Yiannos Papadopoulos says”Wiseasy often relies on expertise from the city-state’s reputation as a global financial center, its pro-business environment, excellent infrastructure, and international connectivity. Singapore’s cosmopolitan workforce also allows us to attract highly skilled talents, providing us with the diverse expertise needed to expand and succeed globally. Above all, this enables us to create customized solutions and services backed by a global outlook to customers” .

At the heart of Wiseasy’s success is its commitment to operating with integrity and always taking care of its people and customers while contributing positively to the environmental and social sustainability of the communities around it. Moving forward, it is actively planning to roll out a series of corporate social responsibility (CSR) activities in the latter half of 2023, which will further contribute to the betterment of society.

In conclusion, Wiseasy’s expansion into new markets, particularly in Europe and the U.S., is set to propel the company to greater heights. With a proven track record of providing innovative FinTech solutions to over 350 partners and agencies in 114 countries and regions, it is well-positioned to diversify and differentiate its offerings and address evolving market needs.

Looking to the future, Wiseasy remains dedicated to driving innovation and delivering exceptional value to its customers worldwide.

Source: CIOReview APAC


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