Wiseasy at Seamless Middle East 2025: A Bold Step Forward for Retail Payments

Dubai, May 2025 — Against the backdrop of a fast-evolving digital economy, Wiseasy set the scene for payment innovation at Seamless Middle East 2025, showcasing its unwavering commitment to transforming the future of retail payments across the region.

Held at the Dubai World Trade Centre, Seamless ME brought together over 15,000 global fintech, banking, and e-commerce professionals — all seeking the next big breakthrough in digital commerce. For Wiseasy, the event was more than a showcase; it was a convergence of vision, technology, and strategic intent.

From Product to Purpose: Innovation Aligned with Industry Trends

During the event, Wiseasy unveiled two flagship products designed to address the rising demands of embedded finance, omnichannel retail, and smart mobility:

- E1 Lite Pro – A compact, dual-screen EMV Mini ECR designed to boost transparency and speed at checkout, redefining the customer experience in high-volume retail environments.

- P5L PIN Pad – A next-generation PIN pad and multimedia engagement hub, built to simplify transactions while elevating brand interactivity at the point of sale.

Each product embodies the evolution of payment technology — merging sleek form factor, immersive touchscreens, and robust connectivity with the flexibility needed to support QR, NFC, and EMV standards in any market condition.

“In an era where payment is no longer a backend function but a critical touchpoint of customer experience, we’re designing devices that go beyond utility — they’re strategic enablers,” said Yan Li, CEO of Wiseasy.

Beyond the Booth: Building Community and Shared Momentum

More than just a product launch, Wiseasy’s presence at Seamless was about connection. The booth became a gathering point for long-time partners, potential collaborators, and curious innovators — each drawn by the promise of secure, adaptive, and future-proof payment solutions.

With attendees from across the Middle East, Africa, Asia, and Europe, the conversations spanned regulation, real-time payments, and infrastructure transformation — proof that the industry is ready for a new kind of payment ecosystem, one that Wiseasy is helping to design.

Fueling Growth Through Local Relevance

While the innovations were global, the approach was regional. Wiseasy emphasized how its solutions align with the specific needs of Middle Eastern markets — where smart cities, contactless infrastructure, and digital wallets are rapidly shaping consumer expectations.

“Our mission is to make sophisticated payment infrastructure accessible and adaptable, not just in theory, but in practice, at every level of the market,” added Mayank Raheja, Managing Director of EMEA and SA at Wiseasy.

Watch the Highlights

Missed us at Seamless? Experience the energy and momentum in our event highlights video: Watch the recap

As the curtains close on Seamless Middle East 2025, Wiseasy looks ahead — not just to new product milestones, but to deeper partnerships, stronger regional footprints, and continued innovation in the global payment ecosystem.

Let’s shape the future of payments — together.

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