Consumers to Kwongeumseong recently might notice that there was a blue device of the size of a POS at the cashier. What is different is that the traditional POS is operated by pressing buttons, while this device has a touch screen like most cell phones.
“This device introduced to our store recently is used to verify coupons or cards. It's easy to operate”, said a shop assistant of Kwongeumseong. This POS device is just the internet POS launched by Weipass Panorama —— WPOS. Amid a new wave of “Internet+”, Kwongeumseong introduced Wang POSWPOS to 44 stores across China. Thanks to this little device, O2O successfully landed on the last mile.
As early as the emerging of group buying, Kwongeumseong had began to try the new internet marketing tool, and had smashed the order records again and again at some well-known group buying websites. After 5000 and 20,000 dishes were snapped up at the group buying websites, the following problem is to convert, verify and cancel the groupons in the stores.
The previous manual verification and cancelling werewas time consuming. Besides, it is a headache to guarantee accuracy as the salesmen copied them with hands before putting them into the computer. Probability of errors was high. However, Kwongeumseong came up with a solution to this problem after meeting WPOS.
19:00 in the evening is the peak hour of dining for Kwongeumseong in Wangjing. Most of the courses had been served on a table at which some guests were chatting while the meat was roasted. Manager Ma took WPOS to the table, scanned the coupons in the cell phone of the guest and consumer information was automatically put into the management backstage opened by Wang POSWPOS for Kwongeumseong. The entire process took about ten seconds.
“The users waited in a line before the front desk with stomach grumbling while the shop assistants were kept hurry-scurry, which was the previous scene of converting coupons”, said Li Yan, the founder of Weipass Panorama, “The use of internet POS completely changes the scene. The users needn't wait in a long queue. Instead they can sit down and dine first before the shop assistant comes to them with WPOS. A single act of scanning is enough to complete the process of coupon verification and cancelling.”
“As a traditional catering enterprise, Kwongeumseong is one of those which has realized long before the importance of direct contact with consumers via internet. The conclusion we draw from years of webifying is that we must embrace ‘Internet+’ because the habits of the consumers are constantly changing. The traditional catering enterprises must control the inflow by means of mobile internet”, said Zhenggang, CEO of Kwongeumseong, “The use of WPOS enables us to embrace mobile internet to connect customers, Internet finance and marketing portals, and ultimately realizes the O2O closed loop in catering industry.